“Process – design is a verb not a noun”… Process is important, design is creative problem solving by people for people.
We thrive on diversity – The cross-pollination of ideas keeps us creatively fresh”… We actively seek out diverse projects in areas of product, furniture, interiors, exhibitions, textiles and packaging.
“We believe in collaboration – good design does not happen in isolation”…Best described by the Japanese proverb “none of us are as smart as all of us”.
“Outward thinking – it’s not about us, it’s about them”…For us design is not “art” or “self-expression”, we are inspired by the needs and desires of others.
“Holistic design… it’s about considering everything, and being open to the possibilities”… A constant combination of ‘pulling back’ to consider the big picture, and ‘zooming in’ on the details.
“People – real solutions are about real people, never lose sight of people”