Bang Design's new Identity

It has been 18 years since Bang Design formed, and we felt it was time for a change of our
graphic identity. This identity review grew from a realisation that our logo no longer
reflected us accurately.
The recent development of Bang's website provided the spark we were looking for!

www.bangdesign.com.au

It was the way the web address created the new word 'bangdesign'. This began to define
our new identity.

In recent years the meaning of the word 'design' has become diluted, creating the
new word 'bangdesign' provides us with the opportunity to give it a new definition. For us
design is a verb not a noun. It is a problem solving process where everything is questioned
in order to find better answers.



The definition of bangdesign:

"The incredible rightness of being" The challenge to create deceptively simple and charming
solutions from a complex set of requirements.

Bang's attention to detail is a measured process of taking every issue and zooming in close,
then pulling back wide to view the full picture and ensure appropriateness. As John Wardle
puts it "There are a thousand millimetres in every metre"

"There is always room for improvement" There is no definitive solution for any given scenario;
Bang constantly strives for an original point of view.

"The beyondness of things" The ultimate objective is longevity. To create ideas and forms
that last and have strong reason for being.



Bang's identity has a 4-colour palette

Green - fresh fields

Blue - clear skies

    ...together these represent clear fresh thinking.

Yellow - brilliant sunshine

    ...something that Australia has an abundance of. As we all know,
    sunshine's nurturing warmth stimulates new growth.

Warm Grey - terra firma

    ...knowing that true results are grounded in reality.



The underline of the word bangdesign.

The underline signifies an all embracing approach, not just design in isolation but pushing
the boundaries of the entire project and how it's presented. It captures the word and the
detail at the lines end gives it a cheeky grin.

As Bill Bryson wrote "Australians take their work seriously, but they don't take themselves
too seriously".



'Pictures and poems'

This forms a part of our involvement in a project over and above the direct
design related issues. We became aware of the need for continuity in the product and
it's marketing.
The philosophy; the "story" behind the design should be communicated to improve
an understanding of the points of difference. The reasons why, the poetic delivery
and the charm of the phrasing are all embraced to inspire and provide context.

    In essence, a package where the market presentation
    is derived from the same roots of the product.